COMMERCIAL ADVERTISING // MUSIC PRODUCTION

As a producer and creative director in the commercial advertising realm, Rock Road’s Bobby Francavillo headed up Chicago’s Intuition Music Inc. with live scoring assignments and campaigns for hundreds of elite accounts including; 7-Up, McDonalds, PillsburyNintendo, and Disney, to name only a few. In 1995, Intuition gave birth to imi Records, an independent record label that subsequently formed alliances with major distributors such as Lava/Atlantic, TVT, MCA/Universal; numerous publishing and licensing assets remain active under the umbrella of Rock Road Media, Corp.

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