COMMERCIAL ADVERTISING // MUSIC PRODUCTION
As a producer and creative director in the commercial advertising realm, Rock Road’s Bobby Francavillo headed up Chicago’s Intuition Music Inc. with live scoring assignments and campaigns for hundreds of elite accounts including; 7-Up, McDonalds, Pillsbury, Nintendo, and Disney, to name only a few. In 1995, Intuition gave birth to imi Records, an independent record label that subsequently formed alliances with major distributors such as Lava/Atlantic, TVT, MCA/Universal; numerous publishing and licensing assets remain active under the umbrella of Rock Road Media, Corp.
TV & FILM PRODUCTION // CONCEPT DEVELOPMENT
The fundamental theme that runs throughout Rock Road can be summed up in two words: Creative Collaboration. In television and film projects, like any project-based events where the stakes are extremely high, Rock Road principles have long-established track records as dependable team players doing their part in turning out uniquely creative work.